Cindy Crawford, Claudia Schiffer & Naomi Campbell star in Balmain spring 2016 campaign

The icons are back! Legendary supermodels Cindy Crawford, Claudia Schiffer & Naomi Campbell star in the latest Balmain campaign for spring/summer 2016 collection. Photographed under the lens of Steven Klein, the divas were joined by Balmain`s creative director Olivier Rousteing in a series of sensual and provocative black and white photos. The young designer stated: “For spring 2016, my aim is to consolidate that recent progress, while pushing Balmain forward, in a bold exploration of new possibilities. You`ll recognize the house`s now signature pairing of a strong silhouettes and couture techniques, while noting the addition of distinctly lighter fabrics, an entirely new palette and an overall sleek spirit. While this fifteen-minute presentation is designed to create strong impressions and reactions, it`s during the upcoming six months when the designs will truly make their mark. Social media’s embrace of Balmain will provide us with daily reminders of the excitement of those who have found a new way to bypass traditional gatekeepers. And, with an ever-more diverse group of beautiful women of all ages and backgrounds-from film and music icons to eager young shoppers at one of the world`s largest retail chains-choosing Balmain for their most important moments, it will be clear that this historic house`s evolution continues along an exciting pathway.”












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