Mariacarla Boscono Fronts Sportmax's Eclectic Spring 2016 Campaign

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Mariacarla Boscono stars in Sportmax's spring-summer 2016 campaign

Mariacarla Boscono stars in Sportmax’s spring-summer 2016 campaign

Sportmax gets a fresh look with its spring-summer 2016 campaign starring Mariacarla Boscono. The Italian fashion label tapped art photographer Roe Ethridge to shoot the new advertisements. The art aspect has been punched up with the introduction of marble statues, nautical style ropes and other eclectic, mis-match items. Mariacarla models color-blocked styles with 1960s inspired silhouettes as well as masculine elements.

 

Sportmax Spring 2016 Campaign

Roe Ethridge photographs the Italian model for Sportmax's spring-summer 2016 campaign

Roe Ethridge photographs the Italian model for Sportmax’s spring-summer 2016 campaign

Mariacarla poses in bi-color Vello dress and Patty belt from Sportmax

Mariacarla poses in bi-color Vello dress and Patty belt from Sportmax

Mariacarla wears Giada maxi dress and Biglia shoes  from Sportmax

Mariacarla wears Giada maxi dress and Biglia shoes from Sportmax

Mariacarla models Prato Shirt, Summa Trousers and Baba Shoes

Mariacarla models Prato shirt, Summa trousers and Baba shoes

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Sportmax Spring 2016 Runway

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Inspired by the 1960s with a touch of futurism, Sportmax???s spring-summer 2016 collection was shown during Milan Fashion Week. The season spotlights A-line dresses, trapeze shapes as well as utilitarian inspired pockets and zippers.

Sportmax New Arrivals at Luisa Via Roma

Sportmax Striped Knit Jumpsuit

Sportmax Striped Knit Jumpsuit

Sportmax Buckled Cady Maxi Dress

Sportmax Buckled Cady Maxi Dress

Sportmax Two Tone Drill Jacket

Sportmax Two Tone Drill Jacket

Sportmax Striped Satin Maxi Dress

Sportmax Striped Satin Maxi Dress

  fashiongonerogue.com

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